Release strategy
Positioning, timelines, assets, platform readiness, and a practical launch plan.
Artist services
Professional support without pretending every service is a record deal.
Independent and managed artists can work with the label on focused projects while retaining the rights defined by their separate written agreement.
Services built around the release
Music marketing
Campaign concepts, audience hypotheses, testing plans, smart links, and performance analysis.
Content planning
Short-form hooks, calendars, captions, visual directions, and approval-ready creative briefs.
Managed campaigns
Human campaign oversight supported by Umbra recommendations and transparent budget controls.
Artist branding
A coherent visual and narrative foundation for releases, profiles, and promotional activity.
Analytics reporting
Clear separation of owned click data, imported platform data, artist-entered context, and estimates.
Your music stays yours. You keep your royalties.
Purchasing Umbra is a technology subscription—not a record deal, management agreement, distribution agreement, or transfer of rights.
Distribution uses independent providers.
Vulpes Obscurus and Umbra provide label, strategy, and marketing tools. Delivery to Spotify, Apple Music, and other stores is handled through a separate third-party distributor selected by the artist or label, such as DistroKid or another provider. Distributor terms and fees remain separate from Umbra subscriptions and artist-service agreements.
Umbra Campaign
$49Campaign strategy, content concepts, marketing calendar, audience recommendations, captions, and smart-link planning.
Purchase in artist portalUmbra Campaign+
$99Everything in Umbra Campaign plus ongoing analysis, A/B test recommendations, budget recommendations, and reporting.
Purchase in artist portal